Graphics for ¡Viva Loja!, a music project organised by Milivingroom in collaboration with the Culture Office of Loja Town Council (Area de Cultura del Ayuntamiento de Loja). It took place in August 2013, in the framework of the activities carried out during the Festival Estío.
One of the main goals was to retake the village square as the former stage of popular entertainment. Unlike massive festivals, our idea was to enjoy music from a closer position, just in the street. The stage was located using the architecture of the square, in the higher part of the stairs just in front of El Pósito. A particular setting full of history which gathers some of the most representative buildings in terms of popular Loja architecture, as well as some of the most peculiar bars, such as Casa Anastasio or Bar Quintana.
We could organise just one edition, for the time being. We’d like to repeat it someday.
As for the design, the main influence is that of the posters typically used in small towns and usually created by printing houses. We wanted it to look like a “first edition”, proposing the first one like the most basic and unpolished. We wanted to open the possibility for the following editions make this first proposal evolve, trying to keep some of its common elements and to add some new influences and other graphic resources.
A logotype as such does not exist; we were OK with any of them. Any of the many options I received after asking all my friends to do one; my non-designer friends, even though a couple of designers did participate anyway. I wanted the graphics to have elements conceived by the people, by the public, and thus, every result was valid, none of them were discarded.